Laura Ashley, one of the world’s best-loved fashion and home furnishings companies. Visit Laura Ashley for a quintessentially English lifestyle, quality, originality and rich design heritage. We use prints and design that evoke the alluring beauty of the English countryside, for the way you live today.
Surplus dyes from the previous days production were remixed to give dyes used in the next day's production.
When Laura discovered that waste fabric was being burned, it was decided to sell the remnant fabrics. This became so popular that on delivery day customers would fight wildly for bags of them. Other scraps were sold as patchwork material.
When the design for a garden overall made out of cotton drill came about, wastage from the scoop neck provided enough fabric for oven gloves, which gratified Laura's 'never waste' philosophy.
More recently the company have been looking at ways to improve the company environmental performance. For instance, we started producing our environmental reports covering our various activities of manufacturing, distribution and retailing operations.