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Over 50s life assurance - What's the best deal?

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The over 50s life assurance market is highly competitive so don't settle for the first quote you get.

Do your home work. . .you will save money and more than likely get a bigger payout!



Why should I purchase an over 50s life assurance policy?


Over 50s life assurance policies are tailored to the over 50s and their circumstances. Rather than just going for any old life insurance policy you will know an over 50s life policy has been developed with you in mind.

How much is over 50s life assurance?


The price of your life assurance policy can vary depending on your health, age and the payout you require. As a guide prices can start from as little as £5 a month, that’s about 17p a day.

So who are the big players in the over 50s life assurance market



The life assurance market is dominated by some very well known names including:

  • Liverpool Victoria LV= 50 Plus Plan
  • Legal & General Over 50s Life Insurance Plans
  • Engage Mutual Over 50s Life Cover Plan
  • ASDA Over 50s Life Cover
  • Tesco Over 50s Life Insurance
  • Post Office Life Insurance for Over 50s


All polices vary so we recommend comparing the entire market for the cheapest and best over 50s life insurance cover. Once you have compared the market by using multiple comparison websites try getting a quote directly from the life assurance company.

Liverpool Victoria LV= 50 Plus Plan


50 Plus from LV offers up to £25,000 life cover for the over 50s to help with things like funeral expenses and unpaid bills when you're no longer around.

Legal & General Over 50s Life Insurance Plans


L & G has developed not one but three Over 50s Life Insurance Plans so you can choose the plan that best suits your needs - The Fixed Plan, The Increasing Plan and The Funeral Plan.

Engage Mutual Over 50 Life Cover


Over 50s Life Cover Plan
from Engage Mutual. Offering over 50s life insurance with guaranteed acceptance without a medical.

ASDA Over 50s Life Cover


Asda Over 50s Life Cover, provided by LV=, starts from just £5 a month, that’s about 17p a day. So it’s an affordable way to make sure your family aren’t left with a financial burden when you die.

Tesco Over 50s Life Insurance


Tesco Over 50s Life Insurance offers guaranteed acceptance (if you are aged 50-75 and a UK resident). Plus, no medical required. Tesco's life assurance is provided by Direct Line Life Insurance.

Before purchasing life assurance follow our 3 simple steps to cheaper life insurance.

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